Job Description

Carbondale or Denver, Preferred, FT Remote Possible

At Backbone, we live by the mantra that passion drives results. We strive to align our clients with our team members’ interests, bridging the gap between work and play and keeping an eye on the elusive work/life harmony. If you join our team of smart, driven marketers, you’ll become part of an extended work family, drawn together by a passion for an active lifestyle.

This position is remote-eligible to individuals residing in the United States. At this time, we will accept applications from all US states except California, New York, and Washington. Priority given to candidates living in Colorado.

The Job

The Programmatic Media buyer will work within the Digital Media team at Backbone and interact directly with the media strategist to plan and execute buys within the DSP. This individual should have prior experience planning, buying, and optimizing programmatic media across multiple channels (Display, CTV, Native, Audio, Digital Video, Digital OOH). Their focus will be on having visibility and oversight of multiple campaigns’ performance in the DSP to adjust and optimize campaigns accordingly, primarily in a self-serve capacity. This role is responsible for ensuring the budget is invested in the right channels and inventory for the most optimal results. When working in a managed service capacity, this role is responsible for advising the media strategists on the most optimal investment and audience strategy to achieve the campaign goals.

The Work

• Collaborate with internal paid media team to develop, execute, and measure digital media performance within a DSP platform via programmatic buying
• Guide the team in the creation, strategy, maintenance, and further optimization of paid media campaigns within the DSP
• Oversees buy stewardship, analyze campaigns, and recommend tactical changes to maximize campaign performance
• Support the strategy team with data and insights to guide strategic media recommendations and supporting rationale
  
• Further the agency’s ability to understand capabilities and new opportunities with a programmatic buying platform
• Analyze data from the DSP to build out meaningful insights and learnings for future campaigns
• Work with the analytics team to forecast potential outcomes from programmatic activity
• Drive the exploration of new tools and opportunities in the programmatic landscape
• Analyzes research and audience insights to assist in development of strategies and tactics
• Work closely with the media strategists to ensure alignment with ad serving tools and dynamic ad serving capabilities

The Essentials

• Bachelor’s Degree
• 3-5 years of relevant experience

Your Capabilities

Note: we consider applicants of all backgrounds. If you are excited about what we’re doing but don’t meet some of the criteria below, please don’t let that discourage you from applying

• Strong knowledge and experience buying cross-channel media within a large DSP platform (Trade Desk and Amazon DSP preferred), including display, connected TV, online video, digital radio, native, and digital OOH
• Ability to develop, set-up, manage, and optimize all channels within a DSP campaign
• Experience optimizing all Programmatic activity, including bid management, creative and competitor tracking
• Experience working closely with ad serving tools to enable dynamic creative and campaigns
• Able to work successfully in a team environment that promotes collaboration, as well as independently
• Establish and maintain effective relationships interdepartmentally, as well as with those outside the team
• Detail-oriented with exceptional critical-thinking and problem-solving abilities
• Possesses strong quantitative and analytical skills
• Has a strong understanding of mathematical concepts, and a confidence in daily budget pacing and media planning
• Experience with a multi-touch or cross-channel attribution tool and strong understanding of cross-channel reporting
• Has strong understanding of the principles of marketing and advertising, along with knowledge of media concepts and terms
• Able to prioritize, multi-task and work under pressure
• Willing to learn new things and challenge the norm
• Demonstrates the principles of marketing and advertising, along with media concepts and terms, creative and budget requirements
• Possesses strong communication, project-management, and time-management skills

The Extra Mile

• Understanding of Backbone’s core values
• A love of the outdoors
• A sense of humor

Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skill sets.

Salary: $65k-$80k depending on experience

Comprehensive Benefits :

• Medical coverage (including Employer 100% paid option)

• Dental coverage

• Vision coverage

• 401 (k) match

• Wellness benefit

• Home office stipend

• Professional development/education assistance

• Paid volunteer hours

• Parental leave

• Flexible schedule

• Company-wide offsites

• Remote/hybrid workplace

Backbone Media is an active lifestyle marketing agency offering public relations, media planning and buying, digital media, affiliate marketing and social media management. Backbone partners with brands to target, engage and inspire the active lifestyle audience. For 27 years, Backbone has worked with gear, apparel and technology brands, as well as tourism destinations around the world. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside magazine’s “Best Places to Work” list

Backbone provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law.

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