Job Description

We’re a fast-growing force, protecting the B2B payments of Australian and US businesses with real-time vendor verification and payment protection. In a world where cybercrime and payment fraud lurk around every corner, we’re the ones making sure our customers never end up paying the wrong people.

Our big vision ? To become the ultimate Security Standard for B2B payments, with a platform that’s always evolving and reaching new shores.
Our mission ? To empower Australian businesses to transact with confidence, knowing they’ve got Eftsure watching their backs!

Role Summary

You’ll be the driving force behind regional marketing initiatives that directly fuel our growth in the United States. You’ll take ownership of creating and executing innovative field marketing campaigns that align with sales objectives, generate demand, and drive revenue. Working closely with cross-functional teams, you’ll play a pivotal role in expanding Eftsure’s market presence while bringing fresh ideas and data-driven strategies to the table. This is an opportunity to make a measurable impact at a fast-scaling fintech SaaS company that’s transforming how businesses safeguard their payments.

Your Responsibilities

• Develop and execute regional marketing plans that align with corporate strategy and sales objectives, targeting key accounts and industries using Ideal Customer Profiles (ICP) and buyer personas.

• Design and implement integrated campaigns across channels such as events, sponsorships, webinars, email, and digital marketing, driving measurable contributions to pipeline and revenue.

• Plan, organise, and execute local and regional events, including trade shows, conferences, partner events, and customer roundtables, to generate and accelerate pipeline.

• Collaborate closely with sales teams and Sales Ops to ensure alignment on priorities, messaging, and seamless lead handover.

• Oversee the end-to-end lead management process, working with the SDR team to develop cadences, refine email templates, and provide regular updates to maximise the effectiveness of lead follow-up.

• Track, measure, and report on the effectiveness of campaigns, using data-driven insights to continuously optimise performance and ROI.

• Manage the field marketing budget, ensuring efficient resource allocation to maximise impact and meet performance goals.

• Stay ahead of industry trends and bring innovative ideas to elevate Eftsure’s field marketing efforts.

About You

• You’re a creative thinker who stays ahead of industry trends and leverages data to drive decision-making.

• You excel at collaborating across teams, ensuring alignment and a seamless handover of leads from marketing to sales.

• You’re detail-oriented, with strong analytical skills and a proven ability to manage budgets and deliver high ROI campaigns.

• Experience in the payment fraud prevention or supplier onboarding space is highly desirable.

• Expertise in marketing to finance professionals, with a strong understanding of the most effective channels in the United States market, is highly regarded.

What We Offer

• Immediate exposure to the growth engine of a fast-scaling financial technology SaaS business – you’ll be at the heart of the action, shaping demand and driving engagement.

• Cross-functional collaboration with customer success, product marketing, sales, and SDR teams, giving you a holistic view of business operations.

• The exhilaration of seeing your campaigns drive measurable impact on pipeline, revenue, and business growth.

• Opportunities to grow a career in marketing and expand your expertise in fintech and B2B marketing.

Some of the Perks

• Birthday leave

• Floating cultural holidays

• A day of leave to support a charity

• Annual reimbursement of $250 for wellness expenses

• Additional training and flexible working arrangements

• A diverse and inclusive team that feels like a second family

• Opportunities to grow, learn, and level up

If this sounds like you, we’d love to hear from you! Join us at Eftsure as we continue revolutionising digital security in B2B payments.

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