Job Description

About Waverly Woods & Blue Mash Golf Courses
Designed by the late acclaimed golf course architect Arthur Hills and centrally located between Washington, D.C. and Baltimore, Waverly Woods opened in 1998, while Blue Mash opened in 2001. Measuring just shy of 6,900 yards, Blue Mash plays to a par of 71 and combines a mix of links-style, parkland, wooded and water holes, a variety that makes the course enjoyable and playable for golfers of all ages and skill levels. Waverly Woods’ par-72 layout reaches just over 7,000 yards from the back tees and is set on beautiful rolling and often wooded terrain with five different sets of tees. Driven by recreational golfers, for recreational golfers, GolfPass’ annual Golfers’ Choice lists have ranked both courses among the top 25 best courses in Maryland for the past six years.

For additional information visit our websites at www.waverlywoods.com & www.bluemash.com.

Position Summary:

This position is responsible for the development and implementation of sales and marketing strategies, plans, and programs primarily designed to increase golf outings and rounds played, maximize revenues, and promote a positive image of the facility(s).   Responsibilities include the implementation of various strategies including direct and/or telephone sales, direct marketing communications, advertising, special event promotions, public relations, media relations, community & municipal relations, etc.  Responsibilities also include conducting periodic market research to provide information essential for revising current programs, which enhance the Company’s competitiveness in the marketplace, as well as for fiscal and operational analysis as appropriate.

Primary Duties:

• Lead the sales effort at the facility targeting corporate, charity, and traveling golf groups. Develop and organize group outings, special events and tournaments and manage communication between departments to help ensure coordination of activities.  Maintain positive relationships and communicate clearly, tactfully, and persuasively with employees, customers and outside contacts as applicable.  Ensure that all employees, especially customer contact personnel, fully understand all pertinent details to maximize customer satisfaction.
• Develop and implement sales, marketing and public relations plans and strategies which serve to increase rounds played, promote a positive Company image, and maximize revenues according to overall fiscal and operational budgeted goals.
• Build relationships with media, hotels, convention contacts, golf associations, civic organizations, etc. to promote group outings, special events, and tournament play.
• Monitor facility activities and make recommendations to improve customer service and/or operational efficiencies.
• Represent the Company in meetings and/or presentations with various clients, municipalities, and other outside agencies regarding the marketing-related plans and strategies.
• Review and analyze internal and external market information, which reflects customer purchase, usage, and satisfaction with Company products and services. Monitor and track results of marketing and sales efforts, analyze budget variances and recommend revised action plans to achieve budgeted goals.
• Maintain knowledge of current and projected industry developments through continuous attention to marketing and golf industry periodicals and participation in relevant trade organizations.
• Assure the efficient and timely submission of all required operational, financial, budgetary and related marketing and sales reports.
• Cross train other key staff members regarding the general sales process and important components as appropriate to facilitate the overall success of the team.
• Perform other duties as appropriate and directed by management.

Qualifications:

• BA or BS degree preferred.
• Applicable marketing, sales, and management experience, preferably in the golf industry.
• Demonstrated experience and capability in the areas of budget development, fiscal management, strategic planning, staff management, marketing, sales, public relations and community relations.
• Demonstrated quality written, verbal, and interpersonal communication skills.
• Ability to analyze and solve problems; efficiently handle multiple duties under pressure with minimal supervision; work flexible hours as required including nights/weekends.
• Positive attitude, professional manner and appearance in all situations.
• Dedication and commitment to excellent customer service.
• Proficient in Microsoft Windows, Word, Excel, PowerPoint, Publisher and ACT Contact Management Software.

Classifications:

Full-time, Salaried, Exempt

KemperSports Management is an Equal Opportunity Employer

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