Job Description

RESPONSIBILITIES:

Community Management

• Develop and execute community and content strategy including strategy for new channels and platforms
• Own all aspects of digital & social media budgets, direct agencies and freelancers, coordinate with regional communicators, build cross functional relationships across the brand.
• Manage editorial calendar, drive the ideas and concepts of engagement, and set the overall tone and direction of the community
• Balance business needs across departments, including sales driving product messages, leaselines and promotions
• Oversee all listening & responding in real time within the community, including Facebook, blog, Youtube, Instagram, Twitter, Pose, Tumblr, Pinterest, etc.
• Work closely with Customer Service team to communicate and resolve issues
• Write copy consistent with the Brand voice to be used on all channels, solicit assistance from Brand copywriters as needed
• Monitor Ratings and Reviews, including setting up reporting for peers, replying inline to customers and working with vendors to ensure a best of breed technical implementation
• Develop metrics to measure business success, deliver to agreed upon metrics
• Analyze trends, sales, traffic and growth on weekly, monthly, quarterly basis and share findings with department and cross functional partners
• Work closely with Graphic Designer and creative team on social specific imagery for various messaging and seasonal needs
• Provide real time PR at events, including tweeting, blogging, Instagram, etc.
• Partner with Photo Studio to generate exclusive social content
• Own, conceptualize, coordinate, execute and fulfill social contests and giveaways
• Assist in the employ of the hub and spoke model to inspire and generate rich social content from across the company and various departments, including guest authors and contributors to the blog
• Collaborate with the Brand Marketing and Web teams to discover new ways to incorporate social media into stores and the website
• Own the sales cycle with new vendors and maintain an up-to-date view of the social media vendor, platform and technology landscape
• Determine "influencers"- top reviewers, comment creators, bloggers, Haulers, lifetime value, etc.
• Create and execute seasonal strategies to engage and celebrate Todd Snyder brand and employees through social media
• Research and monitor competitors presence in the social space and compile weekly reporting on most engaging content
• Monitor social conversations and compile reporting around volume, word clouds, topic trends, sentiment, etc.
• Measure the success of promotional pushes within social media, for each brand, and rank the impressions, visits, click-through rate and sales of each promo
• Measure and report on business impact and customer sentiment for each social promotion and event
• Communicate weekly with internal key business partners on the status of social media initiatives
• Other duties as assigned

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