Email Marketing Specialist - On Demand Job at PreludeSys, California

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  • PreludeSys
  • California

Job Description

Job Title: Email Marketing Specialist (On-Demand) Location: Remote As an Email Marketing Specialist, you will:
  • Conceptualize, plan, and execute strategic email campaigns to engage and convert the target audience.
  • Develop strategies that align with business goals and drive long-term engagement.
  • Coordinate with content writers and design teams to create compelling content and visually appealing email templates.
  • Maintain and manage email lists for accuracy and regulatory compliance.
  • Segment lists based on demographics, preferences, and behaviors to personalize communication and improve targeting.
  • Write engaging copy that aligns with the brand voice and resonates with the audience.
  • Incorporate appealing visuals and persuasive calls-to-action to optimize engagement and conversions.
  • Utilize data analytics tools like Google Analytics to track key performance metrics (KPIs) such as open rates, click-through rates, and conversions.
  • Implement A/B testing to optimize email elements and improve campaign effectiveness.
  • Adhere to regulatory guidelines (e.g., CAN-SPAM Act) and best practices for email marketing.
  • Maintain email list hygiene and ensure data accuracy.
Requirements
  • Minimum of 10+ years of relevant experience in email marketing.
  • Proficiency in using CRM and marketing automation platforms to manage campaigns and customer data.
  • Ability to analyze campaign performance and derive actionable insights from data.
  • Familiarity with tools used for lead capture and nurturing.
  • Experience in conducting tests to optimize email content and design.
  • Competence in leveraging automation tools to streamline campaign processes and workflows.
  • Strong writing skills to create compelling email copy that drives engagement and conversions.
  • Understanding of visual design principles to collaborate effectively with design teams.
  • Ability to interpret data and metrics to make informed decisions and improve campaign performance.
  • Capable of managing end-to-end campaign execution from planning to analysis.
  • Stay updated with industry trends and implement innovative approaches to enhance email marketing effectiveness.

Job Tags

Full time,

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