Job Description

The Associate Director Marketing Programs leads our marketing activities supporting D&Gs complete portfolio of products. The Associate Director Marketing Programs works closely with the Marketing and Commercial Teams to provide support for marketing activities including promotional and communication programs digital and event marketing projects including lead generation activities marketing positioning and communications initiatives events and sponsorship programs.  The role includes support of marketing communications for product promotion and product launches web projects traditional marketing programs email campaigns sales support and marketing analytics including lead generation activities.  In addition product development support competitive assessments and channel strategies are key aspects of the role.

Key Responsibilities

• Develop and manage the annual marketing programs strategic plan and associated budget aligned with assigned business objectives.
• In cooperation with your team develop the key initiatives measurements and detailed team goals for achievement of the business plan. Support the team to implement and manage tactical marketing activities to achieve the sales and profit goals for the product line. This includes value proposition branding strategy and channel strategy.
• Lead the development successful implementation and performance measurement of marketing programs for key campaigns and new product launches including promotional materials advertising news releases sales tools and technical support materials.
• Support the creation of materials related to marketing projects including sales focus campaigns product launches content offers web updates blogs email campaigns and other special projects.
• Support lead generation campaigns and ensure leads are processed correctly into our marketing automation platform and CRM. Lead the team in continuous improvement in our management and delivery of MQLs (Marketing Qualified Leads) and nurturing of our leads contact database.
• Work with vendors e.g. outside advertising agencies event organizers marketing design agencies etc. to ensure timely cost effective execution and meeting of performance objectives.
• Employ formal and informal market research tools including ongoing contacts with customers business partners sales force vendors etc. to identify and interpret changing customer attitudes demands and needs.
• Lead the monthly/quarterly/annual management reporting for team activities marketing programs performance and marketing analytics e.g. customer engagement data analytics.
• Monitor competitive activity and maintain knowledge of current advances and technologies.
• Keep uptodate on regulations and accept ownership on complying with regulatory requirements.
• Exhibit a passion for customers focused on enhancing relationships exhibiting high standards of performance and teamwork.
• Be a champion of meeting both internal and external customer needs.
• Support an environment that promotes positive communication and respect.
• Willing to travel up to 20% domestically and internationally to organize events as needed may include travel on some evenings weekends and holidays.

Qualifications :

Knowledge Experience and Technical Skills

• Positive proactive highly collaborative with solid leadership and project management skills.
• Empathetic relationship builder eager to navigate and collaborate crossfunctionally within a matrixed global organization. A great team player.
• Demonstrated success in leading development and execution of strategic marketing plans sales campaign strategies product launches competitive analysis and marketing performance management.
• Highly effective analytical financial problem solving and judgment skills.
• Excellent organization & communication skills.
• Ability to work in a fastpaced environment with multiple and changing priorities while maintaining strong focus on execution and results.
• Strong interpersonal and collaboration skills with an ability to communicate at all levels of an organization both internally and externally.
• A handson person who is detailoriented and able to get things done.
• Interested in selfdevelopment. Eager to learn new skills based on emerging marketing trends technology lead generation concepts and other skills necessary to improve each campaigns KPI. Maintain working knowledge of best practices in marketing.
• Travel to sales events and offsite meetings as required.
• Extended work hours may be necessary in order to meet business demands.
• Excellent written verbal communication and presentation skills.
• Strong project management organization and attention to details with the ability to work well with corporate and crossfunctional teams.
• Must have proven ability to meet tight deadlines work independently be detailoriented extremely organized and a resourceful problemsolver.

Education and/or Experience

• Minimum of 5 years experience with product management or marketing/advertising technology.
• Minimum of 5 years related experience with and a solid understanding of marketing Infrastructure including enterprisescale sales and marketing automation platform (Salesforce Salesforce Marketing Cloud Hubspot Marketo Adobe Marketing Cloud etc.) interoperating with website content management systems promotional campaigns email marketing PPC SEO & SEM.
• Experience launching or driving adoption of products demonstrating knowledge of customer needs.
• Demonstrated knowledge of and experience applying SEM and SEO concepts.
• Track record of supporting successful demand generation programs from campaign concept to reporting and analysis.
• Specific experience designing and implementing marketing automation (Hubspot essential) and associated processes.
• Strong analytical skills and ROI driven; including experience reviewing campaign performance results and making recommendations for future action
• Familiarity with analytical tools such as Google Analytics
• Experience in the field of life sciences medical devices or biotechnology industries preferred

Remote Work :

Yes

Employment Type :

Fulltime

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